According to the Ministry for Primary Industries (MPI):

• “Best before” refers to quality, not safety

• Food may still be safe to eat after this date, but might lose some freshness, taste, or texture

• If it looks, smells, and tastes fine, it is generally okay to consume

• It is legal to sell food past its best-before date if it is still fit for consumption

That means you can enjoy great products at lower prices—just with slightly reduced peak quality.